Methods of Market Entry; A Case Study
Number of pages:
24
ABSTRACT:
This 24 page paper considers the different ways in which a company can enter a market. Using Vulcan International as an example the paper considers the background of the company and their experience at expansion as well as push and pull factors. The paper then outlines the use of joint ventures, distributorships and licensing arrangements before considering which is the best choice for the company if it wishes to enter the German market. The bibliography cites 7 sources.
FILE NAME:
File: TS14_TEmarent.rtf
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