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Proactive and Reactive Firms

Number of pages: 5

ABSTRACT:
This 5 page paper compares and contrasts proactive and reactive firms. Such approaches in respect to environment is demonstrated. A real life firm that changed tacts is explored. There is an emphasis on international business and how proactive and reactive approaches are integrated into the export business. Bibliography lists 3 sources.

FILE NAME:
File: RT13_SA030pro.rtf

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