Proposal for Exporting Paperboard to China
Number of pages:
14
ABSTRACT:
A 14 page business proposal. In 1989, China was the world’s 4th-largest producer of paperboard. Had such a scenario continued, the notion of exporting paperboard to China would be one that could be seen as being poorly-planned and without merit. The world-leading ratings that China does still appear on are those of manufacturing. The outlook for the future is promising, and China’s economic expansion hinges on manufacturing. Increasing numbers of multinational organizations are addressing the global market as a single one, and uniformity in product and appearance is more important for building brand identity and brand loyalty than at any other time. The paper discusses marketing environment, competition, buyer behavior, marketing strategy and financial estimates based on a project budget of $300,000. Bibliography lists 10 sources.
FILE NAME:
File: CC6_KSpaper.doc
Send Me This Paper
Back to Papers