RBV of Southwest
Number of pages:
7
ABSTRACT:
This 7 page paper looks at the low cost carrier Southwest Airlines, considers the economic value added and then looks at the firm using a resource based view framework. Resources considered include the fleet of aircraft, the corporate culture and the brand. The paper is presented in the format of a report. The bibliography cites 5 sources.
FILE NAME:
File: TS14_TERBVsouth.doc
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