Richard Branson's Leadership Style
Number of pages:
10
ABSTRACT:
A 10 page paper that begins with a brief introduction to Richard Branson and the Virgin Brand. The writer then bases an analysis of Branson's leadership style on the five practices and two commitments of leadership outlined by Kouzes and Posner in The Leadership Challenge. Two commitments correlate with each of the five practices, thus, the paper follows this format - identifying the practice, the commitments and discussing how these apply to Branson's own beliefs, philosophies and practices. Bibliography lists 6 sources.
FILE NAME:
File: MM12_PGbrnsn.rtf
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