Science Communication: Journal Of Cleaner Production - Marketing
Number of pages:
12
ABSTRACT:
A 12 page paper that presents a marketing analysis for a journal within the science communication field. This journal is unique because it has a number of target audiences, because it is a scholarly e-journal, and because it presents information regarding real world environmentalism, a relatively new field and one that is becoming increasingly more popular. The marketing analysis includes several subtopics that include but are not limited to: targeting positioning; customer satisfaction; competition analysis; customers and the 4Ps. Bibliography lists 7 sources.
FILE NAME:
File: MM12_PGclnprd.rtf
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