Software of Excellence International Case Study
Number of pages:
22
ABSTRACT:
This 22 page paper is based on a case study supplied by the student. Software of Excellence International (SOEI) is a New Zealand firm selling dental software across the globe. The position of the firm is examined using PEST, SWOT and Porters Five Forces models. The paper then answers four questions set by the student looking at how the firm has become so successful, the problems associated with the internationalization strategy it has adopted and the opportunities that the firm could pursue, ending with a recommendation. The bibliography cites 7 sources.
FILE NAME:
File: TS14_TEsoei2.rtf
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