Southwest Airlines’ “Secret”
Number of pages:
8
ABSTRACT:
An 8 page paper discussing the United States’ leading airline. Southwest Airlines consistently retains the leadership position in passenger boardings, and it is one of the nation’s most admired companies. The purpose here is to assess some of the reasons for Southwest’s continued success at a time that its industry is struggling desperately. Includes a 3-page SWOT analysis. Bibliography lists 8 sources.
FILE NAME:
File: CC6_KSmgmtSWAswot.rtf
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