Southwest Airlines and the Low Cost Strategy
Number of pages:
7
ABSTRACT:
This 7 page paper looks at the way Southwest Airlines compete with the low-cost strategy, using a SWOT analysis to identify the ways in which the airline operations are aligned with this strategy as well as looking at other competitive strategies that are utilized. The paper finishes with recommendations for future strategy based on the SWOT analysis. The bibliography cites 5 sources.
FILE NAME:
File: TS14_TESWlowc.doc
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