Starbucks; A Case Study
Number of pages:
10
ABSTRACT:
This 10 page paper is a compensative look at Starbucks. The writer carries out a SWOT and a PEST analysis before considering how the company may expand their market share in the UK, using Ansoff's Matrix as a guide. The bibliography cites 1 source.
FILE NAME:
File: TS14_TEstarb2.rtf
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