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Starbucks Analysis

Number of pages: 15

ABSTRACT:
A 15 page paper that begins with an executive summary. A short historical background of Starbucks is provided. Other topics include: mission. principles and values statements, internal, external and environmental analyses, strategic analysis, recommendations and implementation, financial projections, critical success factors and evaluation. Bibliography lists 11 sources.

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File: ME12_PGstr10.rtf

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