Starting A New Pharmaceutical Company
Number of pages:
11
ABSTRACT:
An 11 page research paper that offers a literature review designed to facilitate the creation of a hypothetical strategic plan for a start-up global pharmaceutical company, which--for the purposes of this paper--is referred to as the "XYZ Company" and assumes that the proposed company will specialize in biotech drugs. Research shows that in implementing such a project, strategic planning is crucial. Effective strategic planning generally involves a multi-step process that entails specific details concerning a company's proposed mission, vision, values, strategies, goals, objectives and actions. Inherent in formulating such a plan is also to consider the implications of SWOT analysis, that is, a particular company's Strengths, Weaknesses, Opportunities and Threats. Bibliography lists 9 sources.
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File: D0_khnewdrc.rtf
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