Stella Artois; Global Branding Case Study
Number of pages:
10
ABSTRACT:
This 10 page paper examines a case study provided by the student. Interbrew have followed an expansion strategy, acquiring local breweries in many different countries. The company then decides in needs a single global brand, choosing Stella Artois the company hopes to increase profits and market share. This paper examines that strategy, using a SWOT analysis to examine the company and how this type of strategy fits with the core competences and then considers if this was a good move. The bibliography cites 8 sources.
FILE NAME:
File: TS14_TEstella.rtf
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