Strategic Management Of The Disney Company: An Analysis
Number of pages:
20
ABSTRACT:
This 20 page paper presents a case study of the Walt Disney Company, analyzing the strategic management of the company. The paper begins with a brief introduction to strategic management. It then provides an overview of the Disney Company, including some of its subsidiary companies. The next section presents selected fiscal data, including revenues, return on equity, return on investments and data regarding stock performance, composition of revenue and composition of net income. The section on recent activities discusses acquisitions, expansions, the acquisition of sports teams and now, the selling of those teams. Problems and challenges the company is facing is the next section followed by two strategic analyses: SWOT and Porter's Five-Force Analysis. The Discussion is the last section where the writer offers opinions and conclusions based on the research. Data included. 1 table included. Bibliography lists 17 sources.
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File: MM12_PGdsny.rtf
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