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Strategy Plan for a Regional Water Bottling Company

Number of pages: 6

ABSTRACT:
This 6 page paper proposes a strategy that a regional water bottler could use to compete in a market with the large international firms. The strategy proposed is one of differentiation using local image and environmental issues to create a desirable image and help increase sales cost effectively. The bibliography cites 5 sources.

FILE NAME:
File: TS14_TEwaters.rtf

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