Strategy at Bimbo Bakeries
Number of pages:
6
ABSTRACT:
A 6 page paper providing a SWOT analysis and industry assessment according to the five forces of Bimbo Bakeries USA, the US subsidiary of Mexico's Grupo Bimbo. The paper recommends that as Hispanics are 1.8 times as likely to develop diabetes as whites and are receiving concerted public health efforts to raise awareness of the problems of obesity and diabetes among Hispanics that Bimbo Bakeries develop a line of healthier alternatives, including sugar-free products targeting the Hispanic population. Bibliography lists 6 sources.
FILE NAME:
File: CC6_KSstratBimbo.rtf
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