Subway Sub Shops
Number of pages:
8
ABSTRACT:
An 8 page paper providing a situation analysis for Subway, with focus on the low-carbohydrate dietary trend in the US. The paper concludes that Subway is better positioned now than in the past, when there was greater price differential between burger-centric chains and Subway products. Subway effectively competes with burger chains as well as those in the fast-casual segment of the market; attention to obesity and diabetes supports consumers' choice for Subway. Includes a SWOT analysis. Bibliography lists 7 sources.
FILE NAME:
File: CC6_KSmktgSubSit.rtf
Send Me This Paper
Back to Papers