The 4 P’s at McDonalds
Number of pages:
9
ABSTRACT:
This 9 page paper looks at the 4 P’s marketing mix model and applies it to the international fast food Chain McDonalds, assessing the way in which product, price, placement and promotion may be seen at McDonalds. The bibliography cites 6 sources.
FILE NAME:
File: TS14_TE4PMcDo.doc
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