The Body Shop International / Corporate and Business Level Strategies
Number of pages:
5
ABSTRACT:
This 5 page report discusses the separate corporate and business level strategies of this popular and trend-setting cosmetics and toiletries company. Once one of the most avant-garde in “politically correct” employment and marketing strategies, the company has had to struggle with a number of strategic issues as it determines its response to the marketplace of the new millennium. Bibliography lists 5 sources.
FILE NAME:
File: D0_Body.rtf
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