The Marketing Mix of Southwest Airlines - The Research Question and Literature Review
Number of pages:
8
ABSTRACT:
This 8 page paper is the start of a lager project to investigate the importance of the marketing mix for Southwest Airlines. The paper starts with an introduction to the study background and area, identifies research objectives and specifics some research questions. The paper then undertakes a literature review looking at relevant theories. The paper is preparation for the study only and does not present the analysis of Southwest. The bibliography cites 16 sources.
FILE NAME:
File: TS65_TESWmarkg1.doc
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