The New Chrysler LLC - An Analysis
Number of pages:
16
ABSTRACT:
This 16 page paper is an expansion of PGchryslr.RTF. The paper begins with a brief history of Chrysler, which introduced its first car in 1924 but when it acquired Dodge, it's history took a new beginning, in 1924. The history is extremely complex and long, thus, a shortened history of highlights is provided. The essay then turns to a SWOT of Chrysler LLC, the new company under the ownership of Cerberus Capital Management. The essay ends with a Porter Five-Forces Analysis with concluding comments. This paper also identifies the new executives, as they were available at the time of writing, an analysis of strategic decisions made by the company and recommendations for the company. Bibliography lists 30 sources.
FILE NAME:
File: MM12_PGchrysRV.RTF
Send Me This Paper
Back to Papers