The Sociology of Food and The Advertising Market
Number of pages:
7
ABSTRACT:
This is a 7 page paper discussing the sociology of food and the advertising market. The sociology of food has recently been used by advertisers in the food industry so best describe the process of conforming the acceptance of food products into the needs and norms of society. While foods have different meanings that are already defined within society and these meanings are sociologically based on class, age, gender and cultural factors, advertisers may work within existing meanings or may attempt to expand the definitions of food with innovative campaigns. While traditionally, advertisements have been seen as negative aspects of a society, recent campaigns by U.K. national food and health organizations are using the processes of advertising to try and promote the increased use of healthy products on the market.
Bibliography lists 7 sources.
FILE NAME:
File: D0_TJfoods1.rtf
Send Me This Paper
Back to Papers