The Use of Emotion in Advertising
Number of pages:
8
ABSTRACT:
This 8 page paper considers how emotion is used to sell products with marketing. The paper analyses two television advisements; the Coca Cola Polar Bear advert and the sensual advertising by Haagen Dazs which used a thermal imaging camera. Both campaigns also had print version of their advertisements. The bibliography sites 6 sources.
FILE NAME:
File: TS14_TEemotionad.rtf
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