What is the Best Way to Create Value for International Brands In Local Markets?
Number of pages:
17
ABSTRACT:
This 17 page paper outlines how to carry out a study to determine how international brands should be marketed, using either standardized or customized approaching to branding. The pa-per starts by considering how the research could be undertaken and then conducts a literature review and looks at two case studies. The bibliography cites 13 sources.
FILE NAME:
File: TS14_TEintbrand.rtf
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