Z-Wing Marketing Strategy
Number of pages:
16
ABSTRACT:
The 16 page paper is based on the case study provided by the student. Z-Wing is a dominant manufacturer of aircraft it is facing stiff competition. The paper outlines the situation analysis of the company including a SWOT analysis, examination of the competition, product offering, keys to success, critical issues and historical results. The paper then outlines a marketing strategy specifying the marketing and financial objectives, the target markets, positioning, and marketing mix. The paper then presents some financial details including a break even analysis and sales forecast before ending with an outline of the relevant controls in contingency plans should be put in place. The bibliography cites seven sources.
FILE NAME:
File: TS14_TEzwing2.rtf
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