iTunes
Number of pages:
15
ABSTRACT:
This 15 page paper examines iTunes using several analysis models, looking at its position when the service was launched. The models used are the 4 P's looking at product, price, placement and promotion, a SWOT analysis looking at strengths, weaknesses opportunities and threats, the 4 C's of consumers, competitors, company and community as well as the 6 M's of market, mission, message, medium, money and measurements. The paper also looks at the underlying strategy which explains why iTunes was launched and additional ways that the site could have been differentiated to gain further competitive advantages at the launch. The bibliography cites 10 sources.
FILE NAME:
File: TS14_TEitunes1.rtf
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